If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.

After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.

  • squid_mcnasty@lemmy.world
    link
    fedilink
    arrow-up
    215
    ·
    1 year ago

    Honestly, regardless of what happens, I have no plans to go back. Lemmy’s been a refreshing breath of fresh air.

    • squid010@beehaw.org
      link
      fedilink
      arrow-up
      72
      arrow-down
      1
      ·
      1 year ago

      Same. It’s really struck me both how little I miss it and how much I like the communities here. There’s a much friendlier vibe.

      And for the most part, aside from the bullshit threads where it’s encouraged and expected, the comments are a lot more ‘high-effort,’ which is nice. That’s something that I would expect to tend to naturally go down with the lowest common denominator as user count increases, but we’ll see.

      • Fubarberry@lemmy.fmhy.ml
        link
        fedilink
        arrow-up
        54
        ·
        1 year ago

        Yeah, I think the kind of people to drop reddit over this are going to be more my kind of people, if that makes sense.

        Conversation seems deeper, less dominated by repeated jokes.

        • totallynotsocsa@beehaw.org
          link
          fedilink
          arrow-up
          20
          ·
          edit-2
          1 year ago

          The forum wheel spins what the forum wheel wills. It does feel like the start of a new era, and also extremely familiar.

        • hydra@lemmy.world
          link
          fedilink
          arrow-up
          11
          arrow-down
          1
          ·
          1 year ago

          also you don’t have a karma system homogenizing behavior by making redditors constantly addicted to upcummies

        • DulyNoted@lemmy.world
          link
          fedilink
          arrow-up
          6
          ·
          1 year ago

          This is a really good point, and one of the reasons I’m happy to make my new online home here.

          The type of people who act like this is nothing, or worse, act like there’s nothing that can be done and we should just roll over, won’t have gone through the trouble to come here. And yeah, I’m with you, they can all hang out and circlejerk the same jokes over and over along with the bots.

          Best of both worlds, and we’re all happy. A bit of positive selection bias.

    • Tywele@feddit.de
      link
      fedilink
      arrow-up
      66
      arrow-down
      1
      ·
      1 year ago

      I also like it more and more, especially since more communities are popping up and they get more populated.

    • Kroxx@lemmy.world
      link
      fedilink
      arrow-up
      55
      ·
      1 year ago

      It really is, there isn’t as much content as reddit and that may or may not change but the lack of people acting like they are better than everyone makes it well worth it. I deleted the app and won’t go back

    • queermunist@lemmy.world
      link
      fedilink
      arrow-up
      49
      ·
      1 year ago

      I wanted to leave for such a long time, but the alternatives weren’t active enough.

      If enough people stick around, yeah, I’m never going back.

    • Belgdore@lemm.ee
      link
      fedilink
      English
      arrow-up
      32
      arrow-down
      1
      ·
      1 year ago

      I’m really hoping the federated nature will make advertising harder. That’s what really started making Reddit suck.

    • kratoz29@lemmy.fmhy.ml
      link
      fedilink
      arrow-up
      16
      ·
      edit-2
      1 year ago

      Until all the communities I love move here I think I’d be hopping back and forth from Sync for Reddit and Jeroba for Lemmy, until that happens or Sync breaks lol.

  • Lawliss@midwest.social
    link
    fedilink
    arrow-up
    97
    ·
    1 year ago

    I love how these articles always frame the strike as “These needy people are mad because Reddit is now charging for something that was free before.” Motherfucker, we’re mad because the price was unreasonable and they were unwilling to negotiate in good faith. Third party app developers even agreed that charging for API usage was a reasonable thing but they expected the cost to be reasonable, as well.

    • Dojan@lemmy.world
      link
      fedilink
      arrow-up
      32
      ·
      1 year ago

      I’m mad because of the slander.

      The reason the price is unreasonable is because they’re butthurt that OpenAI and other companies have used the API to pull a LOT of text for machine learning datasets. They are sad that they didn’t get a slice of that cake.

      • OOFshoot@beehaw.org
        link
        fedilink
        arrow-up
        24
        ·
        1 year ago

        They still got the frame completely wrong, unless there’s a different radio segment I didn’t hear. The one I heard was mostly from an expert I had never heard from before who made it seem like “the developers” were mad because they had to pay. They included a single throwaway line from Chris. (I think that’s the Apollo dev’s name.) No mention they the pricing was clearly intended to be unreasonable.

        • totallynotsocsa@beehaw.org
          link
          fedilink
          arrow-up
          22
          ·
          1 year ago

          There was a segment today, and one yesterday where they actually put Christian on air for a bit longer and he explained things a little better. The one today was definitely obnoxious. But whatever. There’s a lot of nuance in why the API decision is annoying and some of it really does boil down to old users feeling betrayed or having diverging preference. I definitely feel betrayed, and have a preference not to be tracked on my semi-anonymous internet forum.

          But to someone who hasn’t spent a decade+ on Reddit, the argument makes sense I think. The API does represent an opportunity cost. Whether that opportunity cost is grounded in reality, or MBA brain rot is probably outside the scope for All Things Considered

    • xTechDeath@lemmy.ml
      link
      fedilink
      arrow-up
      13
      ·
      edit-2
      1 year ago

      It’s bullshit fr. I also haven’t seen one major news article report on that god awful AMA where Spez tried to lie about what Christian said and then claim he was blackmailed but was met with audio recordings of himself that proved he was lying

      • kofe@lemmy.world
        link
        fedilink
        arrow-up
        8
        ·
        1 year ago

        I know it’s not “major” in the sense of traditional news outlets, but Philip DeFranco is covering it at least

  • OOFshoot@beehaw.org
    link
    fedilink
    arrow-up
    94
    arrow-down
    1
    ·
    1 year ago

    If I were world dictator I would just make advertising illegal. It’s the perfect dictator move. Simple policy that’s hard to enforce which will almost certainly have unintended consequences. But God damn do I hate advertising.

    • Steeve@lemmy.ca
      link
      fedilink
      arrow-up
      29
      arrow-down
      1
      ·
      1 year ago

      Your wish has been granted, all small businesses have gone bankrupt because nobody knows they exist and since the only form of advertising left is undercover guerilla advertising campaigns every post on every platform is secretly an advertisement!

    • coldredlight@beehaw.org
      link
      fedilink
      arrow-up
      20
      ·
      1 year ago

      It is such a bizarre and creepy industry, everything about it is gross. I support you for world dictator!

      • Beliriel@lemmy.world
        link
        fedilink
        arrow-up
        3
        ·
        1 year ago

        The problem is that it is basically impossible to clearly differentiate from reviews which are a good and necessary thing. Pay someone to review your product and what now?

    • arin@lemmy.world
      link
      fedilink
      arrow-up
      7
      ·
      1 year ago

      sadly adverts are what allows some things to be free to consumers, it’s the funding that supports the content that people consume. It’s what it is for now, in the future maybe there would be better merit systems funded by tax or something if humans get together and stop being greedy.

      • Gravelsack@lemmy.one
        link
        fedilink
        arrow-up
        23
        arrow-down
        1
        ·
        1 year ago

        I honestly think I’d prefer that they just let me pay them outright rather than trying to use me as bait for advertisers. The expectation that everything should be free leads to what we see today

        • Magrid@lemm.ee
          link
          fedilink
          arrow-up
          4
          ·
          1 year ago

          meh, good point but i’d prefer some reasonably placed ad (not like those website that have 99% ad and 1% content) instead of paying for something that maybe i’ll never use again

          • 666dollarfootlong@lemmy.world
            link
            fedilink
            arrow-up
            3
            ·
            1 year ago

            Yea I wouldn’t mind If some of these instances had like one stickied post at the top for a paid ad If that was enough to pay for most of these server costs

      • nif@feddit.de
        link
        fedilink
        arrow-up
        12
        ·
        1 year ago

        You ever though about where the money from advertisers comes from? I would pay for Google if I would then pay less for products that waste money on “marketing” by paying millions to Google.

      • Edgerunner Alexis@dataterm.digital
        link
        fedilink
        arrow-up
        7
        ·
        1 year ago

        The thing is that there aren’t significant direct production costs per user for technology services like there are for material items, just overall maintenance costs that only scale noticeably with a large increase of new users, so it would actually be possible to pay for infrastructure and salary costs and all of that with just a percentage of your overall userbase being subscribed and subsidizing the rest. This is actually a monetization strategy that’s working out for some privacy focused services like ProtonMail. So it would be necessary to convince some users to sign up but not necessarily all of them.

  • Texas_Hangover@lemmy.world
    link
    fedilink
    arrow-up
    73
    ·
    1 year ago

    Around 14 years ago or so, I actually turned off my Adblocker for reddit, because I respected the platform and how it was run. I’ve never turned off Adblocker for ANY other site before or since. Reddit can get fucked. I’m not going back period.

    • hglman@lemmy.world
      link
      fedilink
      arrow-up
      23
      ·
      1 year ago

      I did the same at some point. However, that place is long gone. There is no reason to be stuck there.

    • dan1101@lemmy.world
      link
      fedilink
      arrow-up
      9
      ·
      1 year ago

      I think that’s admirable. Personally I’d rather just pay $1 per month or something and not see ads at all and have app access.

      • nottheengineer@feddit.de
        link
        fedilink
        arrow-up
        16
        ·
        1 year ago

        Sites need to understand that. No one wants to pay 10$/month for some premium crap, all we want is to replace ad revenue.

        But sadly most of them charge ridiculous amounts, so it’s infeasible to support many of them. People end up choosing the big ones because they provide the most value per money, so we get more monopolization.

      • LawnMooser@lemmy.world
        link
        fedilink
        arrow-up
        3
        arrow-down
        1
        ·
        1 year ago

        The point is that it is not one dollar, actual server costs may still grow, so subscrptions for social media are still not enough to support the infrastructure behind. Look at twitter, the subscription is there (they call it $8chan now lol) but it still costs a lot of money. The question is whether giant social media sties can be as profitable as other non-tech companies, and it’s a valid question.

  • SaintPaul@beehaw.org
    link
    fedilink
    arrow-up
    64
    arrow-down
    2
    ·
    1 year ago

    I cancelled my Reddit premium today. I was hesitant because I was in the $30/yr and didn’t want to get rid of that pricing since it’s $50 now. But I’m liking the fediverse and the quirks that comes with it. Will cancelling make an impact? Probably not. But I’d rather not support them if they’re not going to give me a choice on which app I use.

    • whitehatbofh@beehaw.org
      link
      fedilink
      arrow-up
      38
      ·
      1 year ago

      Earnest question, what did the $30/year get you? I never gave them a penny out of my own pocket, didn’t know why I would.

      • SaintPaul@beehaw.org
        link
        fedilink
        arrow-up
        28
        arrow-down
        1
        ·
        1 year ago

        It gave you 700 tokens a month. So you could give out awards to posts. It also removed ads. But I used Apollo and old.reddit(don’t know if ads are placed here) so it didn’t exactly benefit me much.

        • TimeVortex@startrek.website
          link
          fedilink
          arrow-up
          16
          ·
          1 year ago

          I also cancelled my Reddit premium. I was using Apollo so the no ad thing was not a factor and I never used my tokens. But I used reddit a lot over many years and wanted to contribute. Currently I am avoiding reddit and trying out Lemmy. Will decide before Jun 30 whether to delete posts/comments/account. I have also resrrected an RSS app which I had not been using for quite a while.

          • Eddie Hitler@lemmy.world
            link
            fedilink
            arrow-up
            7
            ·
            1 year ago

            I never had premium. But I deleted my 8-year account today. I took a screenshot as I was using power delete suite. I was tempted to make a throwaway account and post it to some of their subreddits that are still trending and see if I could start some kind of stupid little movement. Maybe they think a little bit longer if they start seeing people delete long-term accounts. And I’m sure there are lots of accounts out there that are much longer term and much higher Karma than me. Actually sacrificing some of those accounts could actually make a difference.

  • GhostCowboy76@lemmy.world
    link
    fedilink
    arrow-up
    62
    arrow-down
    1
    ·
    1 year ago

    I personally hope they go bankrupt. I mean I feel bad for the average worker just trying to make a living, but fuck Reddit. Those folks should jump ship while they can and do something better for themselves.

    • monobot@lemmy.ml
      link
      fedilink
      arrow-up
      21
      ·
      1 year ago

      I really like the idea that position if big social networks is not secure, that will make all of them think before making bad decisions.

      Facebook is almost dead, at least around me (Meta is not with IG and Wapp), I am now starting to hope that reddit would not recover.

      They have been digging this grave for some time now. We should let them go.

    • daniskarma@lemmy.world
      link
      fedilink
      arrow-up
      18
      ·
      1 year ago

      I’ve used an adblock for more than a decade now. At work, due to security reasons, the way we connect to internet is quite restricted and I don’t have an adblock. Internet experience is terrible with that, like unusable. Most websites you barely can find what you are looking for, and the annoyance is constant. It’s like a nightmare every time I have to use it that way.

      • taaz@biglemmowski.win
        link
        fedilink
        arrow-up
        3
        ·
        edit-2
        1 year ago

        yk you could “side-load” install the adblocker extension manually from flash drive ;)

        EDIT: /s? I am aware there are jobs that require very high security, this was just a cheeky don’t-really-do-this remark.

        • Firnin@feddit.de
          link
          fedilink
          arrow-up
          7
          ·
          1 year ago

          If they aren’t allowed to install AdBlockers, I doubt they are allowed to plug in random flash drives into their work machines

          • ___@lemmy.fmhy.ml
            link
            fedilink
            arrow-up
            1
            ·
            1 year ago

            One possible solution: if OP is allowed to connect their phone to their work computer, and they have a rooted Android phone, they could get around this using VPN tethering. I’ll spell out how to do this, in case someone else can benefit from it.

            What’s needed:

            • a rooted Android phone
            • a VPN based ad blocker (Blokada, AdAway, etc)
            • a USB cable
            • a VPN hotspot app

            Steps:

            1. Connect your phone to a VPN based ad blocker
            2. Connect your phone to your computer
            3. Open the VPN hotspot app. Turn on USB tethering, then rndis0

            If it doesn’t work, try turning on USB debugging on your phone, or changing default USB configuration under Developer options

    • animist@lemmy.one
      link
      fedilink
      arrow-up
      6
      ·
      1 year ago

      Also using my VPN’s DNS to block adware on phone and desktop as well as Pi-hole at home for guests who don’t use a VPN

  • Nobody@lemmy.world
    link
    fedilink
    arrow-up
    58
    ·
    1 year ago

    Two Wpromote clients canceled two premium, takeover-style campaigns that were supposed to launch this week

    “Takeover” campaigns are getting canceled. I wonder which blacked out subs were going to be taken over with ads this week.

      • Nobody@lemmy.world
        link
        fedilink
        arrow-up
        42
        ·
        1 year ago

        Apparently “premium, takeover-style” campaigns are a thing that reddit sells to its advertisers. TIL The article says that the campaigns will relaunch next week after the delay.

      • Ekkosangen@lemmy.ca
        link
        fedilink
        arrow-up
        42
        ·
        1 year ago

        Not literally take over a subreddit, takeover advertising campaigns are typically a high-key screen space domination type of advertising. Think of something like a video games news site where the homepage is completely covered in advertising for a new, high budget game. Ads at the top, ads at the bottom, ads in the normally-empty margins, and often a focus on articles about the subject.

        How that reflects to Reddit I’d never know, it’s likely something that’s exclusive to the newer layout that I have no interest in using.

        • flibbertigibbet@feddit.de
          link
          fedilink
          arrow-up
          33
          arrow-down
          1
          ·
          1 year ago

          This type of advertising is the death-knell of any site, because at that point you’re interacting with an advert with some extra elements rather than a site with ads.

          • Ekkosangen@lemmy.ca
            link
            fedilink
            arrow-up
            11
            ·
            1 year ago

            I’m of the opinion that it has a time and a place, but I do agree that it’s exceptionally intrusive to the site’s normal experience and should be very rare and short-lived. Any more than a day and its runs afoul of the people who just aren’t interested.

        • Rick@lemmy.world
          link
          fedilink
          arrow-up
          11
          ·
          1 year ago

          And that’s why they will get rid of old.reddit. If they are cutting third party apps to increase ad revenue, then they will do the same with old.reddit

      • James_Harmony@sh.itjust.works
        link
        fedilink
        arrow-up
        20
        ·
        1 year ago

        I definetly didn’t write clearly, sry :p

        I meant that everyone on this thread is already on board. I just hope people actually stay in Lemmy

    • nottheengineer@feddit.de
      link
      fedilink
      arrow-up
      13
      ·
      1 year ago

      Any amount will push lemmy closer to mainstream, so it’s always a good thing. The world won’t stop going into an anti-privacy and anti-freedom direction over night, so we might be looking at some exponential growth after the wave of new users.

    • thefloatingpoint@feddit.de
      link
      fedilink
      arrow-up
      5
      ·
      1 year ago

      I can only talk for myself. Since yesterday I lurk on Reddit but don’t really engage with it anymore other than that.

      As soon as Apollo is gone, even that will go away. I don’t know if I will stay on Lemmy, only time will tell even tho I hope so. But my active days on Reddit are ending right now.

  • ZeroDrek@lemmy.world
    link
    fedilink
    arrow-up
    49
    ·
    1 year ago

    At this point, even if they were to reverse all the decisions they’ve made, I have no intention or desire to go back to Reddit. Lemmy has been a great replacement and I’m hoping it’ll only improve over time.

    • AlternatePersonMan@lemmy.fmhy.ml
      link
      fedilink
      arrow-up
      38
      ·
      1 year ago

      The problem is that they always want more. It’s not enough to make money. So the ads and intrusive garbage gets worse and worse until we reach an unusable nightmare.

      TV shows have banner ads during the show. Everyone wants to send you notifications. Even cars are starting to have ads on their screens.

      It’s exhausting.

      • minimar@lemmy.world
        link
        fedilink
        arrow-up
        25
        ·
        1 year ago

        Corporations don’t want to make a little money, they don’t want to make enough money, they don’t want to make a lot of money, they want to make all the money.

      • plumbercraic@lemmy.sdf.org
        link
        fedilink
        arrow-up
        4
        ·
        1 year ago

        Tuned into watch Nhl this year. My god. There are fast moving full colour animations on the boards. Right in the middle of the action in one of the fastest moving contact sports with a tiny puck you’re trying to keep track of. It’s unwatchable. Had to just use it like a radio station and only watch when there was a highlight.

    • Ataraxia@lemmy.world
      link
      fedilink
      arrow-up
      10
      ·
      1 year ago

      It’s obnoxious and has made me never want to see ads ever again. I’m OK with seeing something useful like a local ad for deals on a local food place or Safeway deals or something, toys and videogames maybe even movies but I shouldn’t have to let them data mine me for targeted ads that end up being repetitive and constant. When living in italy we may have had programming that wouldn’t start on time or not at all but at least it wasn’t interrupted by ads. I was so confused as a kid seeing gargoyles have a weird spot or two where it would cut off with a dramatic reaction shot then continue with the same or similar one. I had no idea that’s where ads went. I have no idea who ads work on but whoever you are stop buying stuff just because you saw an ad please lol!

    • dan1101@lemmy.world
      link
      fedilink
      arrow-up
      12
      arrow-down
      5
      ·
      1 year ago

      Unless you want to pay something for every site you visit ads are a necessary inconvenience. Otherwise why would businesses pay to host interesting content for free?

      • SwingingKoala@discuss.tchncs.de
        link
        fedilink
        arrow-up
        8
        arrow-down
        1
        ·
        1 year ago

        I pay by contributing content, and I block ads. My content attracts people who don’t mind the ads. Nobody is hosting content for free.

      • gmmxle@lemmy.world
        link
        fedilink
        arrow-up
        5
        ·
        edit-2
        1 year ago

        Otherwise why would businesses pay to host interesting content for free?

        See, I think that’s the problem.

        Wikipedia is one of the all-time great projects on the internet, and it keeps chugging along all without forcing miserable ads on its users or charging them a subscription fee or selling their data to the highest bidder.

        And their donation drives are perfectly fine, and I’m perfectly willing to give them some money every now and then as long as they’re asking for what is needed to keep the site up and running.

        Maybe not everything should be run as a for-profit business, with an overriding goal of monetizing clicks and maximizing profits?

      • LawnMooser@lemmy.world
        link
        fedilink
        arrow-up
        4
        arrow-down
        2
        ·
        1 year ago

        You know before websites became the norm to access informations, the main way to follow topics of interest was both newspapers and publications, and those required subscription or a price anyway. Since i did not grow up with the internet all the time, i used offline means to get informations, and i am fine with it. I never needed reddit as a primary source of informations, i can cut down my usage of it by 100%. If we want quality we still need to pay for it, with few exceptions most free sites just exist for ads.

  • PlexSheep@feddit.de
    link
    fedilink
    arrow-up
    41
    ·
    1 year ago

    I am/was? A moderator of r/NintendoDE, still backed out, until they take us over or comply with the demands.

    Probably we’ll be taken over at some point, but I feel like Reddit has lost its place for me, and a large part of the trust that I out there too.

  • AllonzeeLV@vlemmy.net
    link
    fedilink
    arrow-up
    33
    ·
    edit-2
    1 year ago

    I deleted my Twitter account and haven’t been back since blood diamond heir and purchaser, not founder, of Tesla Elon Musk bought it.

    I’m done with reddit. I just hope the anti-capitalist subs regenerate here or I’ll have to find another place to vent (again, not reddit) in that regard.

    I’d love to try to make one, but I’m too busy with wage slave survival to be an attentive mod.

    • Overzeetop@lemmy.world
      link
      fedilink
      arrow-up
      10
      ·
      1 year ago

      I’m just as happy here, for now. A community driven feed and a chance to interact with random people is enough to replace 95% of what I used Reddit for, and Twitter (which I was never really active in) and the alternatives that sprung up following the Musk cliff just don’t scratch that itch.

      I’ve actually been expecting Reddit to die for a while and worried I wouldn’t find the Next Thing^TM until it was too late. I’ve gone through and deleted all my alts and their comments/posts, but will give spez another week before I purge my (almost 200k) main account. It would be nice if Lemmy got enough traction in my areas of interest to fully replace Reddit either way. I have some bad habits there I would be wise to leave behind anyway.

      • MagicShel@programming.dev
        link
        fedilink
        arrow-up
        7
        ·
        1 year ago

        Reddit doesn’t provide anything I can’t get elsewhere. I don’t know anyone there, I just reply to comments that pique my interest. Heck I delete my Reddit account every few years for privacy so even my account itself isn’t precious. I’m just getting started here but it’s hard to imagine Lemmy couldn’t replace it entirely.

        • CannaVet@lemmy.world
          link
          fedilink
          arrow-up
          0
          ·
          1 year ago

          I nuked my 15 year 750k karma “main” recently because I ran afoul of a super mod who banned me from like 8 subs in one fell swoop because I talked shit on his favorite game or some dumb shit. IDGAF it’s just the internet I’ll burn my next one too if it feels appropriate (and I probably will now, I just want to find one of those comment scrambler things I’ve read about.)

            • CannaVet@lemmy.world
              link
              fedilink
              arrow-up
              1
              ·
              1 year ago

              It was my first one, early on as a teen, I’m spitballing numbers because I deleted it but I had it probably like 15 years give or take a few.

                • CannaVet@lemmy.world
                  link
                  fedilink
                  arrow-up
                  1
                  ·
                  1 year ago

                  I’ve been offloading various services to self hosting for a few years anyway, so moving to a decentralized social media is just a logical progression for me anyway haha. I primarily use a private email host and I have self hosted apps to replace Google Docs and the like along with music/media stuff.

      • SterlingVapor@lemmy.world
        link
        fedilink
        arrow-up
        2
        ·
        1 year ago

        I’ve been looking for the next thing for more than a year, because the things that made Reddit a (relatively) healthier form of social media were being eroded. I tried out tildes, and the community was much more friendly, but almost too friendly. It was like they were overcompensating out of fear of the community becoming toxic… It wasn’t terrible, but it wasn’t comfortable - it felt like meeting strangers who you really want to impress. They’re also somewhat anti-growth, which isn’t a bad idea, but they were well below the sweet spot

        Plus, I never loved the old school Reddit visuals, and it’s design principle is html only and had no app or dark mode… All in all it’s a great place for a specific group of redditors that didn’t include me

        Then I made up my resolution to leave Reddit when my apps go down and started looking at making a custom app to collate RSS feeds, and I started hearing about Lemmy.

        I liked it enough that I’ve dropped everything and started building a better app. There’s a lot missing, but there’s so much good energy.

        And the design principles of the fediverse address many of the fundimental problems with social media and the Internet as a whole. This might really be something important