I have neither time, resources nor know-how to like go all out on data privacy. But I try doing things like using Proton for Mail, browsing with DuckDuckGo or Ecosia, messaging on Signal instead of WhatsApp, etc.
But I’m having a hard time responding to people who say “why do you do that, it’s completely pointless since companies like Google have all of our data anyways unless we go all out, and nobody has time for all the effort that takes”.


I’ve had moderate success by using a handful of quotes over the years whenever this topic comes up with friends or family.
This quote can substitute out the “free speech” bit for “gun rights” if you are talking to a gun nut.
A fair followup question when they say “why bother, it’s pointless anyway,” that might provoke some thought on their part is: “Do you ever make any effort at all toward a goal that is ultimately a drop in the bucket? Have you ever recycled a single plastic bottle? Covered the PIN pad when entering your PIN number at an ATM? Walked to the store instead of driven? Written a letter to a congressman? If so, why? The overall effect of your action was probably negligibly small in the grand scheme of things, so why did you bother to put any effort in at all?”
The answer to that question is: just because you can’t get to 100% privacy/eco-friendliness/whatever goal it is you have, doesn’t mean you can’t put in some degree of effort to protect your rights, the earth, or hold your government accountable.
They don’t have to ditch Google entirely in one day. That’s ludicrously hard and even privacy advocates like myself can’t do it easily. You take incremental steps when you are ready. Ditch Chrome when you have the bandwidth and get Firefox. Ditch Google search in favor of DuckDuckGo when you think you can deal with the different experiences. etc, etc. Everyone’s journey is different.
Another one is “Just cause you have nothing to hide today, doesn’t mean you won’t tomorrow.”
Especially looking at the US, the assumption that what is worth hiding can’t change is dangerous. You’re comments/conversations that are legal today may be used against you in the future.
“If you think privacy doesn’t matter then i invite you to shit in the square” Btw, i 100% agree with you