In the United Kingdom, the price of Freddo is informally used to measure the cost of living and inflation rates, with each generation comparing a different price. When Freddo bar was relaunched in the 1990s, it was priced at 10p. The price of a Freddo remained at 10p until 2005, when the price of a Freddo bar has roughly increased in price by 2p a year, with the 2016 selling price being 25p. In 2017, the price of Freddos increased to 30p, double the price adjusted for inflation (15p), compared to its launch price (10p). This led to public criticism and outrage across social media platforms. For one week in January 2019, the British supermarket Tesco reduced the price of Freddo to the nostalgic price of 10p as part of their centenary celebrations. The price of a Freddo in 2022 was as much as 49p.
Context: The Freddo is famous for being 10p.
Even more context:
https://en.wikipedia.org/wiki/Freddo
crapitalism