Real answer, it’s probably because you don’t want your product to be associated with negative emotions. Branding is all about the associations that people get when thinking about your product.
I’d guess this is correct, but I’ll say that I have seen pregnancy test ads where the person taking the test was relieved and happy it was negative. They’ve tried spinning it the other way with the positive vibes.
Real answer, it’s probably because you don’t want your product to be associated with negative emotions. Branding is all about the associations that people get when thinking about your product.
I’d guess this is correct, but I’ll say that I have seen pregnancy test ads where the person taking the test was relieved and happy it was negative. They’ve tried spinning it the other way with the positive vibes.