If you look at their revenue breakdown about half of it is different kinds of soap, especially if you include other soap types like dish and laundry detergent, shampoo, and toothpaste. Then about another quarter is vanity like makeup and deodorant. Then the last quarter is ultra processed foods. It is accurate to call them Big Soap.
If you look at their revenue breakdown about half of it is different kinds of soap, especially if you include other soap types like dish and laundry detergent, shampoo, and toothpaste. Then about another quarter is vanity like makeup and deodorant. Then the last quarter is ultra processed foods. It is accurate to call them Big Soap.