normies does not really care about corporate or not. the good thing about bluesky are: easy signups compare to mastodon (noobs do not want to join “servers”), better language filter than mastodon (I tried to pick specific language on mastodon setting. But, I still got unused language that I want to see), customized feed (good to find engagement), less ragebait than X and it is open source.
tbh Bluesky also a nice alternative as well.