Entirely up to you, I suppose. We’re all just scrambling for explanations to make it make sense, but I expect if this is BS we’ll at least see a story exposing it as BS.
Deeply suspicious of that screenshot he’s using as proof, given that a blue bubble means that’s a message he sent to someone else, but he definitely seems like someone they would invite on board for a free trip.
My bet is the other places you are seeing this are either Yahoo or MSN, which is just rehosting the Telegraph’s article. That’s the only other place I’ve seen this.