Summary
Tesla’s European market share is declining sharply, with EU registrations dropping 40.9% in November 2024 compared to last year, and year-to-date registrations down 15.2%.
Including the UK and EFTA, Tesla’s registrations fell 13.7% this year.
The drop stems from reduced government EV incentives and growing dissatisfaction with CEO Elon Musk.
Despite Tesla’s decline, overall EV registrations in Europe have remained stable as competing automakers gain ground. Tesla remains the largest EV producer in Europe but faces growing pressure from rivals capitalizing on its waning dominance.
Which competing car manufacturers are they so I can invest?
Probably Kia and Hyundai
🤷 for some reason hybrids did really well in Europe this year. Probably because some countries have really shit charging infrastructure but people still want to emit less carbon.
The hybrids are bad though unless you live in a house and charge them at home. They don’t have the hundreds of kW charging potential and if you charge them at work you often have to go move them during the day because you aren’t allowed to leave them in the spot with the charger all day. Contrast this with an all electric vehicle that you can charge 200 km in five minutes at a gas tank.