Some slight ramdom paper reading, back in my uni days. Though I’ve ran across it via other sources over the years since. Unfortunately I don’t have any links to hand though.
It might better be described as people put numbers into categories. Most people have a 10-20 category. 19.99 fits. 20.00 gets bumped up to the next box. It’s a sub/semi conscious thing. If we use our higher thought process, we can deal with the numbers. That takes effort however, by default, we chunk. The price just abuses a common rollover point most people share.
Source?
Some slight ramdom paper reading, back in my uni days. Though I’ve ran across it via other sources over the years since. Unfortunately I don’t have any links to hand though.
It might better be described as people put numbers into categories. Most people have a 10-20 category. 19.99 fits. 20.00 gets bumped up to the next box. It’s a sub/semi conscious thing. If we use our higher thought process, we can deal with the numbers. That takes effort however, by default, we chunk. The price just abuses a common rollover point most people share.
So, no source do the actual research backing your claims?
Where is your thesis with references?
You do realise that it is a claim which needs to be proven, not the other way around, right?
I’m telling you there’s no reason to demand for proof.
Oh yeah, the old “trust me bro” argument.
Not everything needs to be an argument.
Chill out. You’re in a memes community.
You made an assertion you are not prepared to back up with an actual research. Unless you do, I call it marketing bullshit.