I’m curious about the audience demographics of these videos.

I see these random videos with thousands and sometimes millions of views recommended on the trending section. These people are not famous stars of anything other than just being a regular family that decided to share their daily life on YouTube.

Sometimes they are very wealthy and I understand seeing snippets of the lavish lifestyle could be interesting to others. But most of the time these are average/medium-high income families. No mansion, no Bugatti.

Many of the trending videos have a reaction as bait ( ie. “Telling my partner I’m pregnant” etc) but when skimming through these channels most of their content is mundane stuff: “our breakfast routine”, “last Friday at the park”, " weekly update", etc.

What’s so appealing about this? I couldn’t care less but their following obviously says a lot of people do. Who watches this and why? I don’t know anyone in my circles following this type of content, do you? Why would millions of people follow some random stranger online?

  • 667English
    10·
    5 months ago

    Escapism.

    Some people dream of expensive cars, some people dream of sailing off into the sunset, and some people dream of pregnancy reveals. All these videos offer people something missing in their own life, or an alternative they can daydream about between episodes.