Skoltech researchers have found a way to produce hydrogen from natural gas with 45% efficiency right in the gas field by injecting steam and a catalyst into a well and adding oxygen to ignite the gas. Catalyst-assisted combustion produces a mixture of carbon monoxide and hydrogen, from which the latter can be easily extracted. This technology will help accelerate the transition from fossil fuels to clean hydrogen power. The study was published in Fuel.
There are some use-cases where hydrogen will be useful, but I don’t think storage is one of them. Nor do I think vehicles are a particularly good use-case either, as compared to just iterating on battery technology.