It’s like in a music video when the artist suddenly pulls out the new Samsung explosive device, and your heart sinks a little.
Not only is it necessary for even decent movies to be packaged within some IP, they also seem to rely on selling ad space within the movie itself.
Very bleak.
You went to a movie that’s an advertisement for a plastic doll accessory universe and… you’re upset it has product placements? 🤔
Yes?
Edit: Even if you want to be reductive and consider the entire movie as just a big brand advertisment, this doesn’t make sense. Does Burger King subsidize their commercials by running Samsung Ads within them?
Edit2: This is probably a bad retort, see my other comments for clarification.
BK made a Spiderman hamburger. Does that count?
Not really to the point I was trying to make here.
I understand your point, but a movie that is itself a 2-hour advertisement doesn’t lose any of its value by showing other brands.
What’s bleak is that a movie about a toy grosses over a billion at the box office. Not that BMW or Samsung want you to look at their stuff.
This critique irks me for some reason. Consider this: Imagine the latest Top Gun had some scene where Tom Cruise literally high fives Uncle Sam, then slowly whispers “Freedom” and winks into the camera. You’d rightfully find this jarring, a poor aesthetic choice, weird.
But then someone online tells you why you’d expect anything else from a franchise that’s heavily subsidized and supported by the military industrial complex, and demanding a sort of artistic consistency from such a franchise is pointless to begin with.
Tldr: I think you can critique the art even if you’re aware of it’s ideological confines.
(This reply hinges on such a scene not being in the latest Top Gun movie, which I haven’t see yet to be honest)
It might not be as obvious as literally winking into the camera, but Top Gun had substantial monetary investment from the U.S. military, and they definitely tried to make being in the military look cool and fun and attractive.
They definitely don’t show what it’s really like to be a service member, and that’s for good reason.
Yeah that’s kind of my point. Even knowing it’s partial propaganda, you’d know when something is “off”. Just like even knowing that Barbie is partially a branding campaign, You know how the car comercial scene is “off”.
Which scene is that? I can’t remember.
maybe it was when the mom rescued Barbie from the board of directors?
I just rewatched it. I didn’t see a “5 minute car commercial”. I saw a five minute car chase with humor and dialog that advanced the characters.
But all of the cars are Chevrolet brand. Is that the issue? I’m so confused! This is like the most minor “ad” I’ve seen in a movie.
I wonder what OP thinks of Olive Garden in Sonic the Hedgehog… 😅
Maybe OP thought that the car chase happened so that they can make an ad for Chevrolet. (Which could be true, and I think had happened to other movies.)
But I think what usually happens is the car chase is already in the script and the production reached out to car brands that are interested in sponsoring the movie. Then adding some glorious shots where the brand is obviously visible and the center of focus to accomplish the advertisement and gain revenue.
… The absurdity of the hyperconsumerism displayed in both worlds via blatant advertisementsts is kind of the point, to illustrate the importance of refinding humanity and sincerity for cynical adults tired of the state of the world.
Ugh. This is dangerously close to breaking strike rules, but I thought this was pretty obvious…
Margot Robbie the only true postmodern actor in Hollywood.
Close, but not quite right, since this is more of an explicit rejection of postmodernism and nihilism idea of “nothing matters” in general, that it’s important to find the things do matter even in a world as depressing as ours is, and to believe that things can change.
It’s the importance of being sincere.
Nothing more sincere than raking in millions shilling for the auto industry and calling it a critique of consumerism.
I think you are still missing the point. This is the exact type of postmodern cynicism and despair I was talking about.
I would encourage you to look up the concept of New Sincerity and relate it to what you’ve seen in the movie, but other than that, you’ll have to figure it out for yourself.
That’s all I can do for you. You will either break free of the cynicism and despair, or be consumed by it. So, I wish you well.
I think the issue you have is with capitalism. Artists don’t know with any level of certainty if their movie, music video etc will have any substantial return on their investment. So if you’re a studio sinking millions of dollars into something, you want to know that you’re gonna make at least some of that back, and negotiating ahead of time for a sponsored segment can help guarantee at least a small return. This is made much worse by the downturn of the movie industry in America with record low movie tickets being sold. It’s just becoming less and less feasible to make money from movies (and music/music videos for that matter but they’re a much different type of media) these days.
If people were able to make art for arts sake, not have to worry about people paying for it, being able to pay rent etc. then I think this would disappear almost entirely.
“It’s capitalism” is an unsatisfying explanation because one the one hand it’s sort of trivially true, but on the other, good movies have been made under capitalism. Hindsight’s 20/20, but I don’t really buy that the execs didn’t see a massive ROT on Barbie beforehand, given it’s prestige, cast, director etc. I understand that some cruddy network TV show or “Tetris the movie” or whatever have to fall back on advertising to cover their costs, but this one? Seems entirely unnecessary, even more so considering the artistic cost it came along with.
The bleak thing is not advertising per se, which we are used to, but advertising in movies that seem far too big for it. And then of course crass, embarrassing way it was implemented here.
They had that bit advertising birkenstocks as well. It always takes me right out of the movie.
