It looks like Meta is doing another innovation, where they don’t give a fuck and show ads to millions of fake users who are doing obviously fake AI posts and to millions of obviously fake AI repliers to those fake AI posts, then charge the advertisers for those ads and laugh all the way to the bank.

    • Mardoniush [she/her]@hexbear.netEnglish
      6·
      7 months ago

      Here’s some stats

      88% of ad interactions are by bots, after anti bot measures are taken into account

      Almost all advertising (>98%) online outside of product placement with influencers has 0 effect on sales.

      Those advertising efforts that do have effects are either a)remarketing or b)entirely within major established brands.

      This is true over almost all industries and in both b2c and b2b verticals, physical, ecom, and SaSS.