“Since the quality of AI deception and the ways you can do it keeps improving and shifting this is an important element to keep the policy dynamic as AI and usage gets more pervasive or more deceptive, or people get more accustomed to it,” Mr Gregory said.
He added focusing on labelling fake posts would be an effective solution for some content, such as videos which have been recycled or recirculated from a previous event, but he was sceptical about the effectiveness of automatically labelling content manipulated using emerging AI tools.
This exactly. There’s a term for it, something like liars advantage, I can’t remember. Just the existence of deep fakes now gives a shameless politician the ability to yell “deepfake” at any damaging media. Image of the Access Hollywood tape came out today, Trump and his ilk would immediately claim it’s a deepfake. Now imagine if there were dozens of high profile actual deep fakes of Trump before the Access Hollywood tape, it would be that much easier for Trump to discredit it, and all that much easier for voters inclined to support Trump to dismiss it.
Besides, what deepfake is going to sway anyone’s opinion of Trump? After the access Hollywood tapes, jury findings that he sexually assaulted E.G. Carol, fucking lying about the results of the election and fomenting insurrection, and Republicans don’t give a shit, what deepfake is going to tip the scales?