based
image:
screenshot of a Tweet from Running With Scissors reading
“We’ve been told our games are too expensive in some countries but we’ve been using Steam’s recommended pricing for a while. We trust Valve enough to not change this. If our games are still too expensive for you, you can pirate them until you have enough to support us.”
They want people to buy before they know what is like so they don’t have a chance to reconsider or regret it. This is why they hype preorders.
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Like people have been pointing out, it’s usually indies which don’t have an establish audience yet that do this. It’s much rarer for triple A games.