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whoops, one of our developers slipped on a banana peel and accidentally hit all the right keys, over the course of a couple of hours, to accidentally implement ads in the game
Ubisoft says it was trying to put an ad for Assassin’s Creed Mirage in the main menu of other Assassin’s Creed games. However, a “technical error” caused the promotion to show up on in-game menus instead.
There’s nothing accidental (or “accidental”) about the ad being in the game. Probably was an accident that it appeared mid-game, they need to desensitise you to ads in the menus first.